About US

ITAdvocate is a specialist sales and marketing resource for the Ed Tech industry.

Mission

We believe Ed Tech is a force for good. Our Mission is to realise the potential of our clients’ propositions; enabling them to transform more learner lives.

Vision

All learners should have access to knowledge, and development of life skills. All learners should have access to experiences that develop cultural capital. All learners should have the tools they need to create, communicate and grow as individuals, contributing to a wider society, free of boundaries.

Strategy

Through proposition development, partnership development and business development we seek to leverage our clients’ strengths through proven ‘go to market’ strategies, so their Ed Tech propositions can benefit more learners.

Our Team

Covering sales, business development, partnership development, service design, solution design, bid support, presentation support, change management and school leadership; our highly experienced team can turbo-charge your Ed Tech business.

Guy Bates

Guy Bates

Peter Heath

Peter Heath

Dr Clive Foster

Dr Clive Foster

Chris Barber

Chris Barber

Subrata Mukherjee

Subrata Mukherjee

What we do

ITAdvocate is a specialist sales and marketing resource for the Ed Tech industry.

Proposition Development

Evolve your proposition to win. Enhance customer experience. Create value and
change customer outcomes…

Partnership Development

Complement and project your proposition through existing and new partnerships.
Create new propositions…

Business Development

Win new business through direct sales and channel development. Use our
cutting-edge sales resource…

Strategy Development

Achieve your mission in a changing world.
Understand, shape and communicate:
• Vision and values
• Structure, strategy and systems…

Business Planning and Financial Modelling

Make time and money work for you
Manage and mitigate risks:
• financial and reputational…

Social Marketing

• Get your messages across concisely
• Build your brand
• Reach the widest audience
• Engage
• Create a dialogue…

Tell us how we can
help you